A recent survey conducted through the assistance of Merck indicated that most of the people becoming affected by HIV/AIDS are engaging in high-risk sexual behaviors and are not taking enough precautionary measures to stay safe from HIV transmission.
The uprise in AIDS and other sexually transmitted diseases and their evolvement when it comes to gender-neutral tone in the industry, optimization of many opportunities, as well as the capitalization of retailing trends, are some factors that might be contributing to the uprise in the US sexual wellness industry in the forecast time.
In the current years, the US has seen a big surge in sexual wellness products among people. Factors like the on-growing integration of the products in combination with sexual health, the growing population of the LGBT communities, and raising awareness about the spread of HIV infections are influencing the industry.
In addition to that, the brand promotions as well as the advertisement campaigning highly increase the decision for maneuvering the market in multiple ways.
Also, the ongoing promotions and campaigns elevate the need for going for products like lubricants and condoms when it comes to having sexual intercourse. The incidence and spread of HIV are high in older couples in the United States as well.
According to the organization, it is important to have better awareness and understanding about the situation and young adults that are affected by HIV in the United States of America.
The incorporation is currently looking forward to results that are especially targeted for educating and empowering the population. The actual goal at hand is to enhance the overall understanding and awareness about the proper evaluation around the ongoing public health matter.
The one-time survey carried about the Kantar Group in the incorporation taken place between the dates June 17 and August 5, 2019, indicated such facts related to HIV prevalence among 1,596 Gen Z individuals and millennial individuals that got diagnosed with HIV or had HIV negative results.
The findings of the survey showed that the individuals have a lack of awareness regarding HIV and its transmission factors, especially the Gen Z participants involved that had been removed from the crisis in the 1980s and 1990s.
The participants involved were coming from all races and sexual orientations, and the main objective of the study was to find out the attitudes and different perceptions around HIV among adults in the United States.
Moreover, it was found that there was a risk of HIV/AIDS transmission in the community actively involved in high-risk sexual behavior and that they were not that concerned about the spread of sexually transmitted diseases as they lacked the awareness regarding the disease.
More than 54 percent of the respondents of the survey told they did not adhere to any protective act before getting into sexual intercourse such as the use of condoms and pre-exposure prophylaxis such as contraceptive pills. On the question of how did they acquire HIV, more than 75 percent of the millennials and about 60 percent of Gen Z told that they got HIV when they did not use the above-mentioned precautions before sex.